About our events
Established 15 years ago Mecca promotes building suppliers to a network of contacts who are architects, interior designers, building designers, developers, project managers, builders and others. Mecca has established personal relationships with specifiers throughout Australia and New Zealand and works closely with associations such as RAIA, HIA, BDA and Property Council.
PRE SHOW MARKETING
Exhibitors’ company logos and branding are featured on a promotional flier that is sent to Mecca contacts 3 weeks prior to the event. Further regular follow ups by the Mecca team and reminders are undertaken to contacts as the event draws closer.
Each event is held in the evening between 6pm and 9pm. Mecca hosts the event and introduces each supplier to guests who are required to make a short presentation about their company. This is followed by a presentation from a key industry figure. Following presentations guests mingle and meet the exhibitors.
Mecca guests are the people that companies don’t get to meet. They comprise a cross section of senior industry professionals from architecture and design, building and development, project management and consulting. Mecca has a loyal following and guests have attended the shows over many years
POST SHOW MARKETING
Following the show, exhibitors are provided with guests’ contact details and emails for the sales team to follow up.
Mecca provides comprehensive consulting and marketing services. Companies can access the Mecca team of John McCaskill, Claire Bingley and Mark Gledhill to discuss a specific plan for their business that could include: identifying project opportunities, preparing marketing programs, digital marketing strategies and accessing Mecca’s email database nationwide and throughout New Zealand.
SHOWROOM LAUNCHES & SALES CONFERENCES
Mecca facilitates stand alone events including showroom launches, sales and annual company conferences to bring clients, prospects and staff together in one “focussed event”.
SERVICES HERE INCLUDE:
• Sourcing suitable venue and high profile keynote speakers
• Catering (and staff) through our preferred caterer Antonietta’s Kitchen
• Marketing: direct to target audience through digital strategy
• Administration: name tags, promotional material, attendance lists
• Hosting and MC for the event